Some web sites are designed to drive product. For other sites, it’s about driving ideas. But the new web site we built for Cody Coughlin is about, well, the driver himself. Cody Coughlin, still in his teens, is an up-and-coming NASCAR driver currently under the tutelage of such racing luminaries as Joe Gibbs Racing and Kyle Bush Motorsports. If the name Coughlin rings a few racing bells, it’s because he is the scion of drag racing royalty: his grandfather Jeg Coughlin was an accomplished racer and the founder of Jeg’s High Performance, one of the leading aftermarket speed shops in the world. His uncle Jeg Coughlin Jr. is a 7-time National Champion driver, and his father, uncles and cousins have scores of championship trophies to their names. But Cody prefers the oval track, and he is well on his way to becoming a household name. Consequently, his new web site needed to be as ambitious, professional and driven…as he is. And needless to say, we were more than happy to oblige.