For Stanley Steemer International, Horizons produced a pair of video series – one series (of about a dozen videos) features the spectrum of services that has made SSI the leading name in floor care (and upholstery care) across the USA. The second series – which also includes more than a dozen independent videos – features an on-camera expert demonstrating how to remove common spills from carpet – everything from coffee and red wine to lipstick, oil and grease and pet accidents. This series was shot in one of Horizons’ studios, while the service video series was shot in actual customer homes. Both series include the extensive use of motion graphics and animation to illustrate aspects of the cleaning process that cannot be physically observed by the camera.
